Ultimate Products
project overview
Working as a Graduate Branding & Artwork Assistant at Ultimate Products, I create commercial packaging, artwork and digital visuals for leading UK FMCG brands including Salter, Beldray and Russell Hobbs. My work spans print and digital, contributing to product launches and retail campaigns across packaging, e-commerce and marketing, using Adobe Creative Suite and AI tools to deliver high-quality, production-ready results.
project type
Packaging & Brand Design
year
2025/26
my role
Branding & Artwork Assistant
client
Salter, Beldray, Russell Hobbs & More
Packaging & Marketing Design
My role centres around translating briefs into clear, commercially viable designs. I develop and refine packaging artwork from concept through to print-ready execution, working with die lines, colour specifications and typography to ensure accuracy and consistency. I adapt designs across product ranges while maintaining brand systems, improving clarity, usability and shelf impact.
Visual Direction & Image Creation
I’ve also developed AI-generated visuals for commercial use across packaging, e-commerce and marketing. These visuals have been used in product listings, retail platforms and editorial features, including a blog reaching over 2.3 million views. During Black Friday, this approach contributed to an ~80% increase in product sales, demonstrating the impact of my strong visual direction in a commercial setting.
Image Editing & Final Outputs
Across all outputs, I focus on precision, consistency and performance. From retouching and colour correction through to brand application and final delivery, each stage is handled with attention to detail and an understanding of how the work will function in a real commercial context. This experience has strengthened my ability to deliver high-quality design efficiently, while contributing to work that performs across packaging, e-commerce and marketing.
