The Ringway
project overview
The Ringway is a concept whisky distillery bar based near Manchester Airport. The identity takes inspiration from the heritage of whisky making and the natural beauty of botanical gardens, creating a brand that feels warm, rich, and inviting.
project type
brand strategy & visual design
year
2023
my role
Lead Brand Designer
client
Passion Project
Brand identity
The visual identity was designed to feel refined and atmospheric. The logotype has a classic, confident feel that reflects the bar’s heritage, while the typefaces add elegance and softness. A palette of deep greens, burnt orange, and warm neutrals was chosen to echo the richness of whisky, the surrounding botanicals, and the intimate mood of the space.
Botanical Motifs & Applications
Botanical motifs run throughout the identity, helping tie the bar back to its garden setting and adding detail across menus, signage, and other branded touchpoints. These elements bring a crafted, considered feel to the brand and help build a world that feels both luxurious and grounded.
Final Outcome
Overall, the project creates a distinctive brand world that feels immersive and full of atmosphere. The Ringway becomes more than just a whisky bar, it feels like a complete experience shaped by craft, warmth, and a strong sense of place.
